
THE BRAND
PARAMIDONNA, founded by Donika Ancheva in 2015 in Sofia, Bulgaria, is an emotional swim & beachwear brand. Drawing influence from early memories of bulgarian beaches and the sun-drenched landscapes of Puglia, the brand’s story revolves around Donika's childhood and current experiences. The craftsmanship of her grandmother, who made charming dresses and delicate crochet swimwear using repurposed fabrics, fueled Donika’s passion and gave her the inspiration to create the brand.
Today, PARAMIDONNA combines personal memories with a forward-thinking approach, offering contemporary and timeless designs.

MISSION
Our mission extends beyond crafting swimwear — it’s about empowering women and bringing them confidence. As a women-led brand, we constantly refine our designs to surpass expectations, prioritizing quality and sustainability. We value customer feedback, using it to enhance our colors, fit, and overall experience, ensuring our swimwear not only looks great but also aligns with our commitment to the planet.

ONE-SIZE CONCEPT
PARAMIDONNA's one-size swimwear collection boldly challenges the size norms in the fashion world. one-size is meticulously designed to embrace women of all shapes and sizes. Our pieces fit simultaneously sizes from XS to 2XL and are adaptable to every phase of a woman’s life. crafted from premium elastic fabric and boasting easy-fit cuts, these swimsuits effortlessly contour and complement every curve, ensuring a flawless and comfortable fit. With customized colors, intricate feminine designs, and luxurious Italian hardware, each piece is designed to tell a story of timeless elegance that never goes out of style.

CONSCIOUSNESS
PARAMIDONNA is an all-women business dedicated to empowering confidence through our swimwear collections. Based in Sofia, Bulgaria, we focus on local production to support our community and reduce our carbon footprint. We source high-quality materials responsibly from EU countries like Italy, France, Spain, and Greece, ensuring ethical practices and fair wages. Our commitment to sustainability includes using biodegradable and recycled packaging to minimize waste.